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Terms of Use

Last updated: August 1, 2026

These Terms of Use (“Terms”) are a binding agreement between Pricewise AI LLC (“pricewise,” “Company,” “we,” “us,” or “our”) and you. They govern your access to and use of the pricewise website, applications, and services (together, the “Service”). By creating an account, subscribing, or using the Service, you accept these Terms. If you are using the Service on behalf of a store, company, or other entity, you represent that you have authority to bind that entity, “you” and “Customer” mean that entity, and you are responsible for its Users’ compliance with these Terms. If you do not agree to these Terms, do not use the Service.

1. Definitions

  • “Customer Data” means the data you or your Users submit to the Service, including vendor invoices (in any format), item and cost data, prices, margin targets, settings, and account content.
  • “Aggregated Data” means data derived from Customer Data or from use of the Service that has been de-identified and/or combined with other data so that it does not identify you, your store, or any natural person, and cannot reasonably be used to do so. Examples include item catalogs, product descriptions and images, UPC and PLU reference data, regional cost and price benchmarks, and category trends.
  • “Users” means individuals you authorize to use the Service under your account, in any role (owner, manager, clerk, or any future role).
  • “Order” means any signup flow, pricing page selection, or written agreement between you and us specifying your plan and fees.

2. The Service

pricewise is a software tool for grocery and retail businesses. It reads vendor invoices you provide, extracts line-item data, checks invoice math, suggests shelf prices based on margin targets you set, and provides related reports, analytics, and tools. pricewise is a decision-support tool. It does not set your prices, purchase your inventory, or manage your business – you do. Nothing in the Service constitutes accounting, legal, tax, or professional pricing advice.

3. Accounts, Roles, and Users

You must provide accurate, current, and complete account information and keep it updated. You are responsible for maintaining the confidentiality of all login credentials and for all activity under your account, whether or not authorized by you, including all activity by your Users. The account owner controls user roles and permissions and is solely responsible for: (a) deciding which individuals may access the account and at what role; (b) promptly removing Users who leave your business; and (c) any actions Users take within the permissions you grant them. Notify us immediately at sales@pricewise.ai of any suspected unauthorized access. Each account and its data belong to the Customer entity, not to any individual User.

4. Subscription, Billing, Trials, and Cancellation

  • No long-term contract. The Service is a recurring subscription. It renews automatically each billing period at the then-current rate for your plan until you cancel.
  • Billing and payment authorization. Fees are billed in advance through our payment processor (Stripe). You authorize us to charge your designated payment method each billing period, plus any applicable taxes. You are responsible for keeping a valid payment method on file.
  • Taxes. Fees are exclusive of taxes. You are responsible for all applicable sales, use, and similar taxes, other than taxes on our income.
  • Cancel anytime. You may cancel at any time through the Service or by written notice to sales@pricewise.ai. Cancellation takes effect at the end of your current paid billing period; you retain access until then.
  • No refunds. Except where required by law, all fees are non-refundable and non-creditable, including for partial billing periods, unused features, downgrades, or dissatisfaction with outputs you were obligated to review under Section 6.
  • Free trials. If we offer you a free trial, we will state its length before it begins. Unless you cancel before the trial ends, billing begins automatically when it ends. We may modify, limit, or withdraw trial offers at any time, and trials are limited to one per Customer unless we say otherwise in writing.
  • Failed payments; non-payment. If a charge fails, we may retry it and will notify you. If payment is not received within 10 days, we may suspend or terminate access. Upon lapse, your access ends and your data is handled per Section 7 and the Privacy Policy.
  • Chargebacks. Initiating a chargeback for validly incurred fees is a material breach. We may suspend the account pending resolution and recover the disputed amounts plus reasonable costs.
  • Price changes. We may change subscription pricing on at least 30 days’ notice (email or in-Service notice). Continued use after the effective date constitutes acceptance. Any promotional rate we have committed to in writing (such as a founding-member rate) will be honored per its stated terms.

5. License to Use the Service

Subject to these Terms and payment of fees, we grant you a limited, non-exclusive, non-transferable, non-sublicensable right to access and use the Service during your subscription, solely for your internal business operations at the store location(s) covered by your plan. All rights not expressly granted are reserved by us.

6. Your Responsibility to Review – Important

Read this section carefully. It is central to these Terms and a condition of your use of the Service.

The Service uses artificial intelligence, optical character recognition, and automated calculations to read invoices and generate suggestions. These technologies are probabilistic and can produce errors, including misreading an invoice line, miscalculating a cost, unit conversion, or margin, failing to detect a billing discrepancy, and suggesting an incorrect price. Accordingly, you acknowledge and agree that:

  • All outputs of the Service – including extracted invoice data, math checks, overbill or discrepancy flags, suggested retail prices, price-change lists, reorder suggestions, flyer plans, profitability figures, reports, and analytics – are estimates and suggestions provided for your convenience only and are not guaranteed to be accurate, complete, or fit for any particular purpose.
  • You are solely responsible for reviewing, verifying, and approving all outputs before relying on or acting upon them, including every shelf price, every price pushed or exported to a point-of-sale system, register, or electronic shelf label, every invoice discrepancy or credit claim raised with a vendor, and every purchasing, staffing, or business decision.
  • Your act of approving, printing, exporting, or pushing any output constitutes your independent business decision, made after the review you are required to perform, and not a representation by us as to its accuracy.
  • You are solely responsible for compliance with all laws and rules applicable to your business, including pricing accuracy, unit-pricing, price-display, advertising, and consumer-protection laws in your jurisdiction, and for any fines or claims arising from prices displayed or charged in your store.
  • We are not a party to, and have no responsibility for, your transactions or disputes with your vendors, distributors, customers, or employees.

7. Customer Data: Ownership, License, and Our Role as Custodian

  • You own your data. As between you and us, you own all Customer Data.
  • License to us. You grant us a worldwide, non-exclusive, royalty-free license to host, store, copy, transmit, process, display, and create derivative works of Customer Data as reasonably necessary to: (a) provide, maintain, secure, and support the Service; (b) process Customer Data through our third-party service providers, including our AI provider; (c) create Aggregated Data; and (d) comply with law. This license survives termination solely to the extent needed for Sections 7(f), 9, and legal compliance.
  • Custodianship. While your subscription is active, we act as custodian of Customer Data: we host it, maintain commercially reasonable backups, apply the security measures described in our Privacy Policy, and maintain per-store data isolation so one Customer’s Users cannot access another Customer’s data. We are a service provider processing Customer Data on your behalf; you are responsible for the lawfulness of the data you submit.
  • Your warranties about your data. You represent that you have all rights necessary to submit Customer Data to the Service and to grant the license above, including with respect to any invoice or cost data subject to a vendor confidentiality or non-disclosure agreement, and that Customer Data does not infringe any third party’s rights or violate any law.
  • Export. You may export your Customer Data through the Service’s export features at any time during your subscription, and may request a copy within the retention window after cancellation.
  • Retention and deletion. After cancellation or termination, we retain Customer Data for the period stated in the Privacy Policy so you can reactivate or export, after which we may delete or de-identify it. We may retain Aggregated Data and records required by law indefinitely.
  • Removal rights. We may remove or disable Customer Data that we reasonably believe is unlawful, infringing, or a security risk, with notice where practicable.
  • Backups are not archival. Our backups exist for disaster recovery. You are responsible for maintaining your own records of your invoices and prices as required for your business, tax, and vendor purposes.

8. Support and Administrative Access to Your Account

You acknowledge and agree that our authorized personnel and contractors may access your account and Customer Data – including by logging into your account, viewing it as one of your Users would, or using administrative tools – for the following purposes: (a) providing support you request; (b) diagnosing and fixing errors or service issues; (c) onboarding, configuration, and training you request; (d) investigating suspected fraud, abuse, security incidents, or violations of these Terms; (e) maintaining and improving the Service; and (f) complying with law. Such access is limited to what is reasonably necessary for the purpose, is subject to the confidentiality obligations in Section 12, and does not include making pricing or business decisions on your behalf. Actions we take at your direction during support (for example, correcting a setting you asked us to fix) are taken on your behalf and remain your responsibility to review.

9. Aggregated Data

You agree that we own all right, title, and interest in Aggregated Data and in any improvements to the Service, its models, catalogs, and reference data derived from it. Without limitation, we may use, reproduce, modify, distribute, license, sell, and otherwise commercialize Aggregated Data for any lawful purpose, during and after your subscription, including to: build and maintain a shared product catalog (descriptions, UPC/PLU reference data, and images); improve invoice reading and pricing suggestions; publish or license industry benchmarks, market insights, and analytics; and develop new products and features. Aggregated Data will never identify you, your store, your specific costs, prices, or vendor terms, or any natural person, and we will not represent it as yours. This section survives termination.

10. Acceptable Use

You agree that you and your Users will not: (a) share account credentials outside your business or allow access by anyone who is not an authorized User; (b) resell, rent, sublicense, or provide the Service or its outputs to any third party, or use it on behalf of stores not covered by your plan; (c) access or attempt to access another Customer’s data; (d) probe, scan, disrupt, overload, or interfere with the Service or its security features; (e) reverse-engineer, decompile, copy, frame, or scrape the Service, or use it or its outputs to build, train, or improve a competing product or dataset; (f) use automated scripts or bots to access the Service except through interfaces we provide; (g) upload malicious code or unlawful content; (h) misrepresent your identity or affiliation; or (i) use the Service in violation of any law. We may investigate suspected violations and may suspend or terminate accounts under Section 15.

11. Intellectual Property; Feedback

The Service – including all software, algorithms, models, user interfaces, designs, text, graphics, documentation, and content other than Customer Data – is owned by Pricewise AI LLC and its licensors and is protected by intellectual-property laws. “pricewise” and our logos are our trademarks; you may not use them without our prior written consent. If you provide suggestions, ideas, or feedback about the Service, we may use them without restriction, attribution, or compensation, and you assign to us all rights in any resulting improvements to the Service.

12. Confidentiality

Each party may receive non-public information of the other in connection with the Service (“Confidential Information”). Your Confidential Information includes Customer Data (excluding Aggregated Data); ours includes the Service’s non-public features, pricing not publicly listed, and security information. Each party will: (a) use the other’s Confidential Information only as needed to perform under these Terms; (b) protect it with at least reasonable care; and (c) not disclose it except to employees and contractors bound by comparable obligations, or as required by law (with notice to the other party where lawful). This section survives termination for three (3) years, and for Customer Data, for as long as we hold it.

13. Third-Party Services and Integrations

The Service interoperates with third-party services, including Stripe (payments), our AI provider, email providers, and your own point-of-sale, register, or electronic-shelf-label systems. We do not control third-party services and are not responsible for their acts, omissions, outages, data handling, or changes. An integration may be modified or discontinued if the third party changes or discontinues its service. Your use of a third-party service is governed by that third party’s terms.

14. Availability, Maintenance, Modifications, and Beta Features

We work to keep the Service available but do not guarantee uninterrupted, timely, or error-free operation. Downtime may result from maintenance (scheduled where practicable), emergencies, or failures of third-party providers and infrastructure. We may modify, add, or remove features of the Service, provided we do not materially reduce the core functionality of your paid plan during a paid period without notice. We may offer features identified as beta, preview, or early access; these are provided as-is, may be changed or withdrawn at any time, and are excluded from any commitments in these Terms. We may discontinue the Service entirely with at least 30 days’ notice, in which case we will refund any prepaid fees for the period after discontinuation (the sole exception to Section 4’s no-refund rule).

15. Suspension and Termination

  • By you. You may cancel at any time under Section 4.
  • Suspension by us. We may suspend your access immediately, with notice where practicable, if: (a) payment is overdue past the grace period; (b) we reasonably believe your account is compromised or is being used in violation of Section 10 or the law; or (c) suspension is necessary to protect the Service, other Customers, or third parties. We will restore access promptly once the issue is resolved.
  • Termination by us. We may terminate for material breach not cured within 15 days of notice (or immediately for breaches of Sections 10 or 12, unlawful use, or non-payment past the grace period).
  • Effect. Upon termination or expiration, your license ends and Sections 6, 7 (as stated), 9, 11, 12, and 16 through 23 survive. Termination does not relieve you of the obligation to pay fees accrued before termination.

16. Disclaimer of Warranties

THE SERVICE AND ALL OUTPUTS ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE AND OUR LICENSORS AND PROVIDERS DISCLAIM ALL WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ANY WARRANTY ARISING FROM COURSE OF DEALING OR TRADE USAGE, AND ANY WARRANTY THAT THE SERVICE OR ITS OUTPUTS – INCLUDING EXTRACTED INVOICE DATA, MATH CHECKS, DISCREPANCY FLAGS, AND SUGGESTED PRICES – WILL BE ACCURATE, COMPLETE, RELIABLE, UNINTERRUPTED, SECURE, OR ERROR-FREE. NO ORAL OR WRITTEN INFORMATION OBTAINED FROM US CREATES ANY WARRANTY NOT EXPRESSLY STATED IN THESE TERMS.

17. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW: (a) IN NO EVENT WILL WE OR OUR OFFICERS, EMPLOYEES, CONTRACTORS, LICENSORS, OR PROVIDERS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST MARGIN, PRICING OR REPRICING ERRORS, MISPRICED OR MISLABELED GOODS, VENDOR OVERPAYMENTS OR MISSED CREDITS, INVENTORY OR SPOILAGE LOSSES, REGULATORY FINES, BUSINESS INTERRUPTION, OR LOSS OF DATA OR GOODWILL, EVEN IF ADVISED OF THE POSSIBILITY; AND (b) OUR TOTAL CUMULATIVE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE AMOUNTS YOU ACTUALLY PAID US FOR THE SERVICE IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM. THESE LIMITS APPLY REGARDLESS OF THE THEORY OF LIABILITY (CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY, OR OTHERWISE) AND EVEN IF A LIMITED REMEDY FAILS OF ITS ESSENTIAL PURPOSE. THE PARTIES AGREE THIS ALLOCATION OF RISK IS REFLECTED IN THE PRICING OF THE SERVICE. Some jurisdictions do not allow certain limitations, so some of the above may not apply to you; in that case, our liability is limited to the fullest extent permitted.

18. Indemnification

You will defend, indemnify, and hold harmless Pricewise AI LLC and its officers, employees, and contractors from and against any claims, demands, actions, damages, penalties, fines, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to: (a) Customer Data, including any claim that it was submitted without necessary rights or in breach of a vendor agreement; (b) your or your Users’ use of the Service in violation of these Terms or applicable law; (c) your pricing, labeling, advertising, purchasing, and other business decisions, including prices displayed or charged in your store; and (d) your disputes with vendors, distributors, customers, employees, or other third parties. We will promptly notify you of any such claim and may participate in the defense with our own counsel at our expense; you will not settle any claim imposing obligations on us without our written consent.

19. Dispute Resolution; Arbitration; Class Waiver

Before filing any claim, you agree to contact us at sales@pricewise.ai with a written description of the dispute and give us 30 days to resolve it informally. Except for small-claims matters and either party’s right to seek injunctive relief for infringement or misuse of intellectual property or Confidential Information, any dispute arising out of or relating to these Terms or the Service will be resolved by binding individual arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, seated in Lake County, Illinois, before a single arbitrator. Judgment on the award may be entered in any court of competent jurisdiction. You and we each waive the right to a jury trial and to bring or participate in any class, collective, or representative action. Any claim must be brought within one (1) year after it accrues, to the extent permitted by law.

20. Governing Law

These Terms and any dispute arising from them are governed by the laws of the State of Illinois, without regard to conflict-of-law rules. For matters not subject to arbitration, the state and federal courts located in Lake County, Illinois have exclusive jurisdiction, and each party consents to venue there.

21. Force Majeure

We are not liable for any delay or failure to perform caused by events beyond our reasonable control, including natural disasters, fire, labor disputes, war, terrorism, government action, epidemics, utility or internet failures, and failures of hosting, AI, or payment providers.

22. Notices

We may give you notice by email to your account owner’s address, by in-Service notice, or by posting to this page (for non-material updates). You may give us notice at sales@pricewise.ai or by mail to 276 E Deerpath Road, Suite 544, Lake Forest, IL 60045. Notice is effective when sent (email or in-Service) or five days after mailing.

23. General

These Terms, the Privacy Policy, and any Order or written promotional terms we issue are the entire agreement between us regarding the Service and supersede all prior discussions. In case of conflict, a signed Order controls, then these Terms, then the Privacy Policy. If any provision is held unenforceable, it will be modified to the minimum extent necessary and the rest remain in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our prior written consent; we may assign them in connection with a merger, acquisition, or sale of assets, in which case they bind the successor. There are no third-party beneficiaries. The parties are independent contractors. With your prior written consent, we may identify you by name and logo as a customer; you may withdraw that consent at any time. We may update these Terms; for material changes we will notify account owners by email or in-Service notice at least 15 days before they take effect, and continued use after the effective date constitutes acceptance. If you do not agree to a change, your remedy is to cancel before it takes effect.

24. Contact

Pricewise AI LLC
276 E Deerpath Road, Suite 544, Lake Forest, IL 60045
sales@pricewise.ai

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